Tuesday, June 03, 2008
ABC Television Network
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WEEKLY PRIMETIME RATINGS HIGHLIGHTS (WK OF 5/26)
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Primetime Ratings Report
For the week of May 26, 2008
(Based on National Live + Same Day Program Ratings)
ABC Places No. 2 for the Week in Adults 18-49  
 
Season Finale of "Lost" Stands as TV's No. 1 Show of the Week In Total Viewers and Adults 18-49, as ABC Airs the No. 1 Scripted Series In Young Adults for the 8th Week in a Row

ABC's is the No. 1 Network on Memorial Day with Women 18-49  

Surging from its Lead-in and Growing Throughout its Telecast, "The Bachelorette" Is No. 1 from 9-11pm in Women 18-49 and Beats CBS and NBC at 10pm in Adults 18-49

Season Finale of ABC's "According to Jim" Draws Largest Audience and Highest Adults 18-49 Rating Since March

ABC's "Supernanny" Posts its Best Numbers in Viewers and Adults 18-49 Since March

 ABC Wins Thursday Night in Total Viewers and Adults 18-49, No. 1 for The 6th Straight Thursday in the Key Adult 18-49 Sales Demographic

Surging from its Lead-in, the "Lost" Season Finale Dominates its Slot and Towers Over its Competitors as Thursday's No. 1 TV Show in Viewers and Young Adults

Despite Airing 8 Days After the End of the TV Season, "Lost" Draws its Biggest Audience in 3 Months and ABC's Top Men Numbers in the Time Period in 4 Months

One of the Season's Most Recorded TV Shows, "Lost" Gains 1.9 Million Viewers And 18% in Adults 18-49 from its Initial Airing Through 7 Days of DVR Playback
WEEK No. 36:
During the first full week of the summer frame (w/o 5/26/08), ABC ranked No. 2 to Fox among Adults 18-49 (1.8/5-tied). In addition, ABC finished second for the week across each of the key women demographics: Women 18-34 (1.8/6), Women 18-49 (2.3/7) and Women 25-54 (2.8/7).

Rankings: ABC broadcast 4 of the week's Top 20 TV programs in Adults 18-49, including TV's No. 1 scripted series with the "Lost" season finale: "Lost" - No. 1, " "Supernanny" - No. 8, "Wife Swap" - No. 15 and "Lost-THU 8PM" - No. 20. ABC aired the No. 1 scripted show for the 8th week in a row in the key young adult sales demo. In addition, "Lost" stood as the No. 1 telecast of the week in Total Viewers.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from 16% at the same point in 2006-07, up to more than 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday
With a repeat special ("Vacation Swap") leading into "The Bachelorette," ABC took the No. 1 position on Memorial Day in Women 18-49 (2.7/7).

"The Bachelorette" (9:00-11:00 p.m.)
Jumping from its lead-in and gaining audience during each half-hour of its 9:00-11:00 p.m. telecast, "The Bachelorette" drew 5.5 million viewers and a 2.0 rating, 5 share in Adults 18-49. The ABC unscripted series ranked No. 1 in its slot among Women 18-49 (3.0/8).

* Surging from its lead-in (+22% in Total Viewers and +33% in Adults 18-49), "The Bachelorette" steadily gained audience throughout its broadcast, growing by 16% in Total Viewers (5.1 million to 5.9 million) and by 22% in Adults 18-49 (1.8/5 to 2.2/6) from start to finish. In fact during the 10 o'clock hour among Adults 18-49, ABC's "The Bachelorette" (2.2/6) topped CBS by 10% (2.0/5) and NBC by 29% (1.7/5).

Tuesday
"According to Jim" (8:00-9:00 p.m.)
Back-to-back episodes of "According to Jim," including the season finale at 8:30 p.m., drew the show's largest audiences (4.6 million & 4.8 million) and highest Adults 18-49 rating (1.6/5 & 1.9/5) in over 2 months - since 3/11 and 3/4/08, respectively.

Wednesday
ABC's Wednesday night lineup took second in Adults 18-49 (2.1/6), improving its performance over the same night last year (2.0/6 on 5/30/07).

"Supernanny" (9:00-10:00 p.m.)
"Supernanny" attracted 6.7 million viewers and a 2.5 rating, 7 share in Adults 18-49, registering the unscripted program's best numbers in over 2 months - since 3/19/08. In addition, the show took second in its time period in the key young adult demo.

Thursday
Boosted by the fourth-season finale of "Lost," ABC won Thursday night in Total Viewers (10.5 million) and Adults 18-49 (4.0/11), registering its 6th straight week as the No. 1 network on Thursday in the key young adult sales demo.

"Lost Repeat" (8:00-9:00 p.m.)
Originally telecast two weeks ago (5/15/08), a rebroadcast of Part 1 of the 3-part season finale of "Lost" took second place during the 8 o'clock hour in Total Viewers (6.8 million) and Adults 18-49 (2.1/7). Opposite Fox's original "So You Think You Can Dance," the repeat ABC drama paced well ahead of programming on CBS (4.8 million and 1.5/5) and NBC (3.4 million and 1.3/4) in the hour, despite the fact that NBC carried an original episode of "Last Comic Standing" starting at 8:30 p.m.

"Lost" (9:00-11:00 p.m.)
Jumping from its lead-in by 5.5 million viewers and by 133% in Adults 18-49, the fourth-season finale of "Lost" moved ABC up into a dominant first place during from 9:00-11:00 p.m. and towered above its competitors on the evening as Thursday's No. 1 TV program in Total Viewers (12.3 million) and Adults 18-49 (4.9/13). In fact "Lost" topped the No. 2 Thursday show, Fox's "So You Think You Can Dance" (9.6 million and 3.6/11), by 2.7 million viewers and by 36% in Adults 18-49. In addition, "Lost" won its time period in Adults 18-49 for the 13th consecutive original airing, leading its slot in the key sales demo on every telecast this season. Gaining audience during each half-hour, "Lost" gained nearly 1 million viewers (11.9 million to 12.7 million) and grew by 15% in Adults 18-49 (4.6/13 to 5.3/15) from start to finish.

Please Note: One of the most recorded and played back shows on TV, on average this season "Lost" has seen its overall audience grow by 1.9 million viewers and jump 18% in Adults 18-49 (+1.0 rating point) from its initial broadcast through 7 days of recorded DVR playback - differential between Live + Same Day and Live + 7 Day numbers.

* Despite airing 8 days past the end of the official TV Season and two weeks after its most recent telecast in mid-May, "Lost" attracted its largest audience in nearly 3 months (since 3/6/08) and bettered its season average by 5% (12.3 million vs. 11.7 million). In addition even though it competed against the NBA Western Conference Finals (Lakers-Spurs) in much of the country, "Lost" generated ABC's strongest Men 18-34 (3.7/11) and Men 18-49 (4.5/13) numbers in the 2-hour time period since early February and its highest Men 25-54 rating (5.1/13) since late January - since 2/7/08 and 1/31/08, respectively.

WEEK NO. 36:  ADULTS 18-49        TOTAL VIEWERS

No.1 FOX 2.4 No.1 CBS 7,330,000
No.2 ABC 1.8 No.2 FOX 6,070,000
No.2 CBS 1.8 No.3 ABC 5,520,000
No.2 NBC 1.8 No.4 NBC 5,290,000
No.5 CW 0.6 No.5 CW 1,750,000



Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 5/26/08, unless stated otherwise.

ABC Media Relations Contact:
Jeff Lindsey (818) 460-5095 jeffrey.s.lindsey@disney.com Pons Rongavilla (818) 460-5615 ponciano.rongavilla@disney.com Susan Sewell (212) 456-1508 susan.l.sewell@disney.com