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Monday, April 07, 2008
ABC Television Network
PRESS RELEASE - PRESS RELEASE - ENTERTAINMENT -
FAST FACTS OVERNIGHT RATINGS (FOR 4/6)
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Fast Facts for Sunday, April 6, 2008
(Fast Affiliate Live + Same Day Ratings)
Despite a Repeat "Home Edition" in its Lineup, Opposite All Originals on
CBS and Premieres on NBC, ABC Wins its 7th Straight Sunday in Adults 18-49
ABC Dominates Sunday, Leading All 4 Hours of Prime and Defeating
Its Nearest Competition on the Evening by 26% in the Key Sales Demo
ABC's "America's Funniest Home Videos" Tops its Slot by 57% in Adults 18-49
ABC's Repeat "Extreme Makeover: Home Edition" Wins the 8pm Hour in Viewers and Young Adults, Beating CBS' Original "Big Brother 9" and NBC's Premiere of "Monk"
Building on its Young Adult Lead-in, "Oprah's Big Give" Wins
Sunday's 9 O'clock Hour for the 6th Week in a Row in Adults 18-49
Marking its Strongest Numbers in 4 Weeks, the Season Finale of ABC's
"Here Come the Newlyweds" Wins its Slot in Viewers and Young Adults,
No. 1 in Sunday's 10pm Hour in the Key Sales Demo on All 6 of its Telecasts
Sunday Primetime (7:00-11:00 p.m.)
Although "Home Edition" was in repeat and the Net competed against all-original programming on CBS and premiere programming on NBC ("Monk"/"Psych"), ABC won its seventh Sunday in a row among Adults 18-49. In fact ABC (2.9/8) dominated the evening in the key young adult sales demographic, beating second-place Fox by 26% (2.3/6), third-place CBS by 38% (2.1/6) and fourth-place NBC by 93% (1.5/4). ABC won each hour on Sunday, delivering the No. 1 position in all 8 half-hours of the evening among young adults.
"America's Funniest Home Videos" (7:00-8:00 p.m.)
ABC's "America's Funniest Home Videos" dominated the 7 o'clock hour in Adults 18-49, beating its closest competition by 57% (2.2/7 vs. 1.4/5 - CBS's "60 Minutes" and NBC's "Dateline" tied).
"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)
A repeat airing of ABC's "Extreme Makeover: Home Edition" ranked a strong No. 1 in the 8 o'clock hour among Total Viewers (9.9 million) and Adults 18-49 (3.0/8). In fact ABC's repeat unscripted series overshadowed CBS' original "Big Brother 9" by 3.4 million viewers and by 43% in young adults (6.5 million & 2.1/6) and NBC's broadcast premiere of "Monk" by 4.2 million viewers and by 100% (5.7 million & 1.5/4).
"Oprah's Big Give" (9:00-10:00 p.m.)
Building on its lead-in by 7%, ABC's "Oprah's Big Give" won its 9 o'clock time period among Adults 18-49 (3.2/8) for the sixth consecutive week. In the hour, "Oprah's Big Give" dominated competition including CBS' original "Cold Case" by 19% (2.7/7) and NBC's broadcast premiere of "Psych" by 146% (1.3/3).
"Here Come the Newlyweds" (10:00-11:00 p.m.)
ABC's season finale of "Here Come the Newlyweds" won the 10 o'clock hour, beating second-place CBS' "Dexter" by 8% in Total Viewers (7.7 million vs. 7.1 million) and by 52% in Adults 18-49 (3.2/8 vs. 2.1/5). In fact the new ABC unscripted series ranked No. 1 in its time period with Adults 18-49 on all 6 of its telecasts.
* Growing its delivery for the second week in a row, "Here Come the Newlyweds" was up week to week by 5% in Total Viewers (7.7 million vs. 7.3 million) and 7% in Adults 18-49 (3.2/8 vs. 3.0/8) and posted its best numbers in 4 weeks - since 3/9/08.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 14% at the same point in 2006, up to more than 23% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/6/08.
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Jeff Lindsey (818) 460-5095 Pons Rongavilla (818) 460-5615 Susan Sewell (212) 456-1508
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