Tuesday, February 27, 2007
ABC Television Network
PRESS RELEASE - PRESS RELEASE - ENTERTAINMENT -
WEEKLY PRIMETIME RATINGS (WK. OF 2/19)
Print This Document
note: To use this function, upgrade your browser: Quick Download


Primetime Ratings Report February 27, 2007
For the week of February 19, 2007
ABC Posts its Strongest Week in Viewers and Adults 18-49 in Over 1 Year

ABC Claims 6 of the Week's Top 20 TV Programs in Adults 18-49, as the
"79th Annual Academy Awards" Ranks No. 1 in Viewers and All Key Adults

ABC's "Oscars" Qualify as TV's Most-Watched Entertainment Telecast This Season

For the 3rd Straight Week, ABC News Airs the No. 1 Newsmagazine in Adults 18-49

ABC's "Wife Swap" Scores Season-High Numbers in Viewers and Adults 18-49

With its Best Rating Since October, ABC's "What About Brian"
Defeats NBC's "Studio 60" Monday at 10pm Among Adults 18-49

"Lost" Grows its Overall Audience Week to Week, Standing as Wednesday's
No. 1 Scripted TV Program in Adults 18-49 for the 3rd Consecutive Week

ABC Wins All 4 Thursdays of the 2007 February Sweep in Adults 18-49, the
Net's First Time in Any Sweep to Win Each Thursday in at Least 15 Years

Drawing Even Higher Numbers Than Fox's Special "American Idol," ABC's
"Grey's Anatomy" is Thursday's No. 1 TV Show in Viewers and Adults 18-49

Marking its Second-Highest-Ever Numbers, ABC's "Grey's Anatomy" Beats CBS' "C.S.I." at 9pm by a Best-Ever 5.6 Million Viewers and 71% Among Adults 18-49

Dominating Thursday's 10 O'clock Hour, "The Oprah Winfrey Oscar Special"
Produces ABC's Top Non-Sports Numbers in the Time Slot in Over 4 Years

"Barbara Walters Oscar Special" Wins its Sunday Time Period in
Viewers and Young Adults, with the Show's Best Numbers in 5 Years

The "Academy Awards" Grow by 1.3 Million Viewers Year to Year,
Posting the Annual Telecast's Highest Adult 18-34 Number in 5 Years
WEEK No. 23:
For the second week in a row, ABC (4.7/12) held the No. 2 position to Fox among Adults 18-49, besting CBS by 47% (3.2/8) and NBC by 81% (2.6/7) in the current week. Fox's weekly averages got a bigger boost than usual from scheduling 5 hours of "American Idol" over 3 nights, 1/3 (33%) of its 15-hour schedule. ABC also took second place during the week among Total Viewers (13.0 million).

* ABC attracted its largest weekly audience and top week with Adults 18-49 in more than 1 year - since the week of 1/30/06, when the Net carried the 2006 "Super Bowl."


National Numbers for the "79th Annual Academy Awards": Based on the national ratings issued by Nielsen today, ABC's broadcast of the "79th Annual Academy Awards" came in with 40.2 million viewers on average, up by +1.3 million viewers from the year-ago telecast (38.9 million). The 2007 "Oscars" were also up year to year in Adults 18-49, Adults 18-34, as well as across each of the key women demographics. The Ellen DeGeneres-hosted "Academy Awards" hit a 5-year-high with Adults 18-34 and tied its best Women 18-34 number in 6 years [Additional "Oscar" ratings are under the "Sunday Night" section of this release].

Weekly Rankings: ABC aired 6 of the week's Top 20 TV programs in Adults 18-49, placing 4 in the Top 10: "Academy Awards" - No. 1, "Grey's Anatomy" - No. 4, "Road to the Oscars 2007" - No. 6, "Oprah Winfrey Oscar Special" - No. 8, "Lost" - No. 11 and "Barbara Walters Oscar Special" - No. 16. The "Academy Awards" stood as the No. 1 show of the week in viewers and across the adult demos (AD18-34/AD18-48/AD25-54), also qualifying as TV's most-watched entertainment telecast of the 2006-07 TV Season. ABC's "Grey's Anatomy" topped all three editions of Fox's "American Idol" among Adults 18-34 during the week to rank as the No. 2 TV program, behind only the "Oscars." For the third week in a row, ABC News claimed the No. 1 newsmagazine in Adults 18-49 ("20/20" on Friday).

Monday
"Wife Swap" (8:00-9:00 p.m.)
"Wife Swap" hit season-high ratings in the time period in Total Viewers (9.0 million), Adults 18-49 (3.7/10 - tied) and Women 18-49 (5.1/12).

"Supernanny" (9:00-10:00 p.m.)
ABC's "Supernanny" placed second to NBC's "Heroes" in the hour among Women 18-34 (4.5/11), Teens 12-17 (2.2/6) and Kids 2-11 (1.9/7).

"What About Brian" (10:00-11:00 p.m.)
Matching its best young adult delivery since October (10/30/06), "What About Brian" outperformed NBC's "Studio 60" by 13% in Adults 18-49 (2.7/7 vs. 2.4/6).

Wednesday
"Lost" (10:00-11:00 p.m.)
At 10:00 p.m., ABC's "Lost" continued to deliver enormous increases from its lead-in, shooting up by 7.7 million viewers (13.0 million vs. 5.3 million) and by 159% in Adults 18-49 (5.7/15 vs. 2.2/5). Despite CBS' advantage coming into the hour from an original "Criminal Minds," "Lost" moved ABC into a dominant No. 1 position in the 10 o'clock hour across the key adult demos, beating CBS' time period veteran "C.S.I.: NY" by even wider margins this week: AD18-34 +100% (5.4/15 vs. 2.7/8), AD18-49 +46% (5.7/15 vs. 3.9/10) and AD25-54 +27% (6.2/15 vs. 4.9/12). ABC's younger-appealing drama also led the hour by 106% among Teens 12-17 over its nearest competition (3.3/12 vs. 1.6/6 - CBS).

* "Lost" grew its overall Total Viewer count week to week (13.0 million vs. 12.8 million) and was also up among Adults 18-34 (+6% - 5.4/15 vs. 5.1/15), across the key men demos (+28% in M18-34 - 5.0/16 vs. 3.9/13, +8% in M18-49 - 5.2/15 vs. 4.8/13 and +4% in M25-54 - 5.4/14 vs. 5.2/13) and among Teens 12-17 (+22% - 3.3/12 vs. 2.7/10). The show delivered it best-yet Teen 12-17 number in its new time period.

* For the third straight week, ABC's "Lost" stood as Wednesday's No. 1 scripted TV program in the key Adult 18-49 demographic. It was also the night's top-rated scripted series for the third weekin a row with Adults 25-54, Adults 18-34 and Teens 12-17.



* "Lost" is greatly improving its new time period for ABC over the same nights last year, growing the hour as a lead-in to Network affiliates' late-local news by 5.4 million viewers (13.4 million vs. 8.0 million), by 79% in Adults 18-49 (5.9/15 vs. 3.3/8) and by 68% in Adults 25-54 (6.4/15 vs. 3.8/9). In fact, "Lost" qualifies as ABC's most-watched series in the Wednesday 10 o'clock hour in 9 years and its top-rated among Adults 18-49 in 10 years - since the 1997-98 and 1996-97 TV Seasons, respectively.

Thursday
Although Fox scheduled a special additional telecast of "American Idol" in Thursday's 8 o'clock hour against a repeat "Grey's Anatomy," ABC ranked No. 1 for the sixth straight Thursday - winning the evening on all 4 weeks during the 2007 February Sweep -- among Adults 18-49 (7.0/17). In the key young adult sales demographic, ABC beat second-place Fox's prime by 17% (7.0/17 vs. 6.0/14). ABC was also Thursday's most-watched network, topping its nearest competition by 1.1 million viewers (17.6 million vs. 16.5 million - CBS). The Network also marked its sixth consecutive Thursday as the No. 1 television network in Adults 18-34 (6.7/18). ABC's "Grey's Anatomy" outdrew Fox's special Thursday "American Idol" to rank as the night's No. 1 TV program in Total Viewers and Adults 18-49.

* ABC generated its biggest Thursday audience this season and its second-highest Adult 18-49 number. In fact it was the Net's largest non-sports audience on the evening since February 2003 - since 2/6/03.

* Versus the same night last February, ABC's Thursday numbers were up by 1.6 million viewers and by 46% in Adults 18-49 (16.0 million and 4.8/11 on 2/23/06).

"Grey's Anatomy" (8:00-9:00 p.m.)
Against Fox's "American Idol" at 8:00 p.m., a repeat airing of "Grey's Anatomy" delivered a solid 9.7 million viewers and a 3.3 rating, 8 share among Adults 18-49. The replay "Grey's" ranked No. 2 with Women 18-34 (4.2/10), beating original competition including CBS' "Survivor: Fiji" (3.5/9) and NBC's comedies ("My Name is Earl"/"The Office" = 3.9/10).

"Grey's Anatomy" (9:00-10:01 p.m.)
Thursday's No. 1 TV program in viewers and young adults, ABC's "Grey's Anatomy" overshadowed CBS' "C.S.I." at 9:00 p.m. "Grey's" outdelivered "C.S.I." by a best-ever margin of 5.6 million viewers (27.4 million vs. 21.8 million) and by 71% in Adults 18-49 (11.6/27 vs. 6.8/16). ABC's medical drama has now defeated the CBS crime procedural in Adults 18-49 on all 15 of their original head-to-head match-ups in the time period this season.

* Trailing only its post-"Super Bowl" telecast a year ago February, "Grey's Anatomy" tallied its strongest-ever performance for a regularly scheduled telecast of the series in Total Viewers and Adults 18-49. It matched a series-high in Women 18-34 (17.0/37), tying the post-"Super Bowl" airing.

* "Grey's Anatomy" offered ABC its largest audience in the Thursday 9 o'clock time period with series programming since May 2000 - since 5/4/00. It was ABC's top Adult 18-49 series number in the slot since at least September 1991 - pre-dating the start of Nielsen's electronic database.

* Excluding only its own post-"Super Bowl" airing, "Grey's" turned in the highest-rated drama telecast on all of TV among Adults 18-49 since October 2005 - since 10/2/05. It was also TV's highest-rated scripted series telecast this season with young adults.



"The Oprah Winfrey Oscar Special" (10:01-11:00 p.m.)
ABC's broadcast of "The Oprah Winfrey Oscar Special" dominated Thursday's 10 o'clock hour, against originals episodes of NBC's "ER" and CBS' "Shark." The Oprah special topped its nearest competition in the time period by 1.3 million viewers (15.5 million vs. 14.2 million - CBS) and by 46% in Adults 18-49 (6.0/16 vs. 4.1/11 -NBC).

* "The Oprah Winfrey Oscar Special" produced ABC's largest audience and top Adult 18-49 rating in the time period with non-sports programming in more than 4 years - since 2/6/03. The show generated ABC's highest Women 18-34 rating (8.7/23) in the time period in well over 9-1/2 years - since 5/1/97.

Sunday
With coverage of the "79th Annual Academy Awards" ABC overshadowed its combined network competition on Sunday evening. During primetime, ABC outdrew the other networks combined by 7.7 million viewers (32.8 million vs. 25.1 million - CBS, NBC, Fox and CW together) and by 30% in Adults 18-49 (11.3/27 vs. 8.7/21 - CBS, NBC, Fox and CW).

"Barbara Walters Oscar Special" (7:00 - 8:00 p.m.)
Winning its hour in viewers and young adults, ABC's "Barbara Walters Oscar Special" drew an average audience of 14.5 million viewers and delivered a 4.7 rating, 12 share among Adults 18-49.

* The annual "Barbara Walters Oscar Special" delivered its best viewer and young adult numbers in 5 years - since the 2002 telecast.

"Road to the Oscars 2007" (8:00 - 8:30 p.m.)
With the red carpet show, "Road to the Oscars 2007," ABC drew an average audience of 27.1 million viewers and an 8.9 rating, 22 share in Adults 18-49 from 8:00-8:30 p.m., ranking a dominant No. 1 in the half-hour.

The "79th Annual Academy Awards" (8:30 p.m. - 11:59 p.m.)
ABC's telecast of the "79th Annual Academy Awards" drew an average audience of 40.2 million viewers and posted a 14.1 rating, 33 share among Adults 18-49.

* The 2007 "Academy Awards" telecast was up over last year in both Total Viewers (40.2 million vs. 38.9 million) and Adults 18-49 (14.1/33 rating vs. 13.9/33). The "Oscars" telecast was also up 8% over last year in Adults 18-34 (13.0/34 vs. 12.0/32), while delivering ratings increases across the key women demographics: Women 18-34 +16% (16.4/39 vs. 14.1/36), Women 18-49 +6% (17.2/39 vs. 16.2/37) and Women 25-54 + 4% (19.2/40 vs. 18.5/39). In fact the Ellen DeGeneres-hosted "Oscars" posted the annual show's highest Adult 18-34 rating in 5 years and matched its best Women 18-34 number in 6 years - since the 2002 and 2001 telecasts, respectively.

* TV's most-watched entertainment telecast of the 2006-07 TV Season, the average audience for ABC's "79th Annual Academy Awards" (40.2 million) far surpassed other awards shows this season, including the 2006 "Emmy Awards" (16.2 million), the 2007 "Golden Globes" (20.0 million) and the 2007 "Grammy Awards" (20.1 million).

* The "79th Annual Academy Awards" reached an estimated 74.84 million television viewers across the U.S. - unduplicated viewers watching 6 minutes or more during the 3-1/2 hour telecast. Nielsen reports that 87.03 million watched at least 1 minute or more of the broadcast.



WEEK NO. 23: ADULTS 18-49 TOTAL VIEWERS
No.1 FOX 6.0 No.1 FOX 14,950,000
No.2 ABC 4.7 No.2 ABC 13,030,000
No.3 CBS 3.2 No.3 CBS 11,190,000
No.4 NBC 2.6 No.4 NBC 7,950,000
No.5 CW 1.2 No.5 CW 3,020,000


Source: Nielsen Media Research, NTI (Live+SD or Most Current), week of 2/19/07, or as dated.
ABC Media Relations Contact:
Jeff Lindsey (818) 460-5095 jeffrey.s.lindsey@abc.com Pons Rongavilla (818) 460-5615 ponciano.rongavilla@abc.com Susan Sewell (212) 456-1508 susan.l.sewell@abc.com