Tuesday, February 12, 2008
ABC Television Network
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WEEKLY PRIMETIME RATINGS (WK OF 2/4)
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Primetime Ratings Report
For the week of February 4, 2008
(Based on National Live + Same Day Program Ratings)
ABC Takes Second in Adults 18-49, Posting its Highest Rating in 9 Weeks

ABC Claims 5 of the Week's Top 20 TV Programs
In Adults 18-49, Including 3 of the Top 10 Shows

ABC's "Dance War" Leads its Monday Time Period in Viewers and Key Women  

Monday's "Special Edition of 20/20: The Final Hours of Natalee Holloway" Delivers The ABC Newsmagazine's Largest Audience and Top Adult Ratings in Over a 1 Year  

Opposite Fox's "Idol" and "Moment of Truth,"
ABC Takes Second on Wednesday in Adults 18-49

Growing for its Viewer and Young Adult Delivery for the Second Straight Week, "Wife Swap" Turns in its Best-Yet Numbers Opposite "American Idol" on Wednesday

ABC Wins its Second Straight Thursday of the February Sweep Among
Adults 18-49, Defeating Second-Place CBS by 14% in the Key Sales Demo

Retaining Nearly All of its Week-Earlier Fourth Season Premiere Audience,
ABC's "Lost" Stands as Thursday's No. 1 TV Show for the Second Consecutive Week
 
Leading its Slot for the Second Week in a Row in Adults 18-49, ABC's "Eli Stone"
Tops NBC's "Lipstick Jungle" Debut by 1.3 Million Viewers and 14% in Adults 18-49

Hitting Season Highs, ABC's "America's Funniest Home Videos"
Draws its Largest Audience and Highest Adult 18-49 Rating in 11 Months

Sunday's No. 1 TV Series in Viewers and Young Adults, ABC's "Home Edition" Generates its Biggest Audience in 1 Year, Airing Against CBS' "Grammy Awards"
WEEK No. 20:
ABC earned second place to Fox during the week of February 4 in Adults 18-49 (2.8/7-tie), Adults 18-34 (2.2/6) and across all key women demos: W18-34 (2.7/8), W18-49 (3.5/9) and W25-54 (4.1/10-tie).

* The Net marked its highest Adults 18-49 and A18-34 ratings in 9 weeks - since the w/o 12/3/07.

Rankings: ABC aired 5 of the week's Top 20 TV programs in Adults 18-49, including 3 of the Top 10: "Lost" - No. 5, "Extreme Makeover: Home Edition" - No. 7, "20/20 SP Edition-2/4" - No. 10, "Eli Stone" - No. 15 and "Brothers & Sisters" - No. 18 . ABC's "Home Edition" (No. 6) and "Lost" (No. 7) placed among the Top 10 most-watched shows during the week. ABC News' "Special Edition of 20/20: The Final Hours of Natalee Holloway" ranked as TV's No. 1 newsmagazine of the week in key adults (AD18-34/AD18-49/AD25-54), generating "20/20's" strongest performance in more than 1 year.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from nearly 13% at the same point in 2006, up to more than 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday
Featuring its lineup of "Dance War: Bruno vs. Carrie Ann" and ABC News' "Special Edition of 20/20: The Final Hours of Natalee Holloway," ABC qualified as the most-watched TV network (11.2 million) on the first Monday of the 2008 February sweep. ABC was also No. 1 on the night among Women 18-49 (4.7/12) and Women 25-54 (5.8/13).

* ABC drew its largest audience (11.2 million) and strongest Adults 18-49 (3.4/9) performance since November (11/26/07). In addition, the Net posted increases over the same night last year in both Nielsen measures (8.0 million and 3.3/8 in Adults 18-49 on 02/05/07).

"Dance War: Bruno vs. Carrie Ann" (8:00-9:31 p.m.)
ABC's "Dance War: Bruno vs. Carrie Ann" led its time period in Total Viewers (9.8 million), Women 18-49 (3.6/9) and Women 25-54 (4.7/11), claiming the top position in its time period for the fourth straight week in the latter women demo.

* "Dance War" saw week-to-week increases in Total Viewers (9.8 million vs. 9.5 million) and across each of the key women demos: Women 18-34 (2.7/7 vs. 2.5/7), Women 18-49 (3.6/9 vs. 3.5/9) and Women 25-54 (4.7/11 vs. 4.6/11).

"Special Edition of 20/20: The Final Hours of Natalee Holloway" (9:31-11:00 p.m.)
ABC News' "Special Edition of 20/20: The Final Hours of Natalee Holloway" took second place in its time period in Total Viewers (12.7 million) and Adults 18-49 (4.3/11). The ABC newsmagazine, reporting on new evidence that has just surfaced prompting Aruban legal authorities to reopen the case, won its time-slot and stood as Monday's No. 1 program in Adults 25-54 (5.2/12) and across each of the key women demographics: Women 18-34 (4.1/11), Women 18-49 (5.8/14) and Women 25-54 (6.9/16).

* The special edition of "20/20" garnered the ABC newsmagazine's largest audience and highest ratings among Adult 18-49 and Adult 25-54 in over a year - since 9/27/06.

Wednesday
ABC took second place on Wednesday night among Adults 18-49 (2.5/6 - tied) to Fox with "American Idol" and "Moment of Truth." The net also finished second across each of the key women demographics: Women 18-34 (3.0/8), Women 18-49 (3.5/8) and Women 25-54 (3.8/8).

ABC was up from two weeks ago (1/23/08), when it last aired its regular Wednesday lineup, by 5% in Total Viewers (6.4 million vs. 6.1 million) and by 14% in Adults 18-49 (2.5/6 vs. 2.2/6).

"Wife Swap" (8:00-9:00 p.m.)
At 8:00 p.m., "Wife Swap" took second to "American Idol" among Adults 18-49 (2.5/6).

Delivering its strongest numbers to date opposite "American Idol," "Wife Swap" was up from the prior week by 14% in Total Viewers (6.6 million vs. 5.8 million) and by 14% in Adults 18-49 (2.5/6 vs. 2.2/6), posting weekly increases for the second week in a row.

"Supernanny" (9:00-10:00 p.m.)
"Supernanny" was up over its most recent telecast (1/23/08) by 6% in Total Viewers (7.6 million vs. 7.2 million) and by 7% in Adults 18-49 (3.0/7 vs. 2.8/7), finishing second in the hour in the key adult demo. The unscripted program also placed second in the hour and registered ABC's highest ratings in the 9 o'clock hour in 4 weeks (since 1/9/08) across each of the key women demos: Women 18-34 (3.4/9), Women 18-49 (4.2/10) and Women 25-54 (4.5/10).

"Cashmere Mafia" (10:00-11:00 p.m.)
In the final hour of primetime, ABC's "Cashmere Mafia" was up from its most recent telecast (1/23/08) among Women 18-34 (2.6/7 vs. 2.2/6) and Women 18-49 (2.9/7 vs. 2.7/7).

Thursday
ABC won its second consecutive Thursday during the 2008 February Sweep, beating second-place CBS on the evening by 14% in Adults 18-49 (4.0/11 vs. 3.5/9). After a "Lost" repeat in the 8 o'clock hour against the season premiere of "Survivor: Micronesia," ABC jumped into first place at 9:00 p.m. and won each half-hour from 9:00-11:00 p.m. in Adults 18-49 with originals of "Lost" and "Eli Stone." In addition to leading the night in Adults 18-49, the Network also ranked No. 1 on Thursday in Adults 18-34 (3.7/11), Adults 25-54 (4.5/11) and in all key men and women demographics.

* For the second week in a row, ABC's "Lost" stood as Thursday's No. 1 TV program in Total Viewers and across each of the key adult demographics (AD18-34/AD18-49/AD25-54).

"Lost" (9:00-10:03 p.m.)
Retaining nearly all of its big week-earlier season premiere audience among Total Viewers (95%) and Adults 18-49 (97%), ABC's "Lost" jumped from its lead-in to dominate its new Thursday 9 o'clock time period for the second week in a row. In its time period, the ABC drama outpaced its closest competitors by 3.5 million viewers (15.3 million vs. 11.8 million - CBS) and by 97% in Adults 18-49 (6.5/16 vs. 3.3/8 - NBC).

* "Lost" held on to nearly all of its season premiere audience from the prior week in Total Viewers (95% - 15.3 million vs. 16.1 million) and Adults 18-49 (97% - 6.5/16 vs. 6.7/17), while growing from its season opener among Adults 18-34 (+3% - 6.2/17 vs. 6.0/17) and Women 18-34 (+8% - 6.8/17 vs. 6.3/17).

"Eli Stone" (10:03-11:00 p.m.)
Winning its time period for the second week in a row among Adults 18-49, ABC's freshman "Eli Stone" topped NBC's debut of "Lipstick Jungle" in the 10 o'clock hour by 1.3 million viewers (8.8 million vs. 7.5 million) and by 14% in Adults 18-49 (3.3/9 vs. 2.9/8). "Eli Stone" also took top honors in the hour with Adults 18-34 (2.8/8) and Adults 25-54 (4.0/10).

* Versus its week-ago series debut, "Eli Stone" showed strong retention among Adults 18-34 (88% - 2.8/8 vs. 3.2/10) and Men 18-34 (96% - 2.6/8 vs. 2.7/9).

Friday
"20/20" (10:02-11:00 p.m.)
ABC News' "20/20" finished second in the 10 o'clock hour in Adults 18-49 (1.8/5). The ABC newsmagazine led the time period among Women 18-49 (2.5/7) and Women 25-54 (3.1/8) for the fourth week running.

Saturday
ABC's Saturday night lineup of "A Charlie Brown Valentine" and the "ABC Saturday Movie of the Week: Charlie and the Chocolate Factory" took second on the evening in both Total Viewers (6.4 million) and Adults 18-49 (2.3/7), delivering its best "non-sports" performance on the night among young adults in 10 months - since 4/7/07.

* ABC led the night across each of the key women demographics: W18-34 - 2.3/8, W18-49 - 2.9/8 and W25-54 - 3.0/8.

Sunday
Opposite a "Grammy"-lifted CBS, ABC took a solid second place on Sunday, beating out third-place Fox with its "2008 Pro Bowl" overrun into the first hour of prime by 4.6 million viewers (12.4 million vs. 7.8 million) and by 30% in Adults 18-49 (4.3/10 vs. 3.3/8).

* In Viewers and Adults 18-49, ABC posted its best Sunday numbers in 5 weeks - since 1/6/08.

* ABC's "Extreme Makeover: Home Edition" was Sunday's No. 1 series telecast with viewers and young adults. With an appearance by Miley Cyrus of Disney Channel's "Hanna Montana," it was Sunday's No. 1 TV show overall, beating the "Grammys" in Teens 12-17 (4.0/12).

"America's Funniest Home Videos" (7:00-8:00 p.m.)
Hitting a season-high opposite Fox's "AFC/NFC Pro Bowl," ABC's "America's Funniest Home Videos" took second place in its hour among Adults 18-49 (2.9/8).

* "AFV" generated its biggest audience and top Adult 18-49 rating in 11 months - since 3/4/07.

"Extreme Makeover: Home Edition" (8:00-10:00 p.m.)
ABC's 2-hour episode of "Extreme Makeover: Home Edition" built audience in each half-hour against the "Grammy Awards" to rank a strong second in its time period, outpacing third-place Fox by 9.1 million viewers (15.8 million vs. 6.7 million) and by 77% in Adults 18-49 (5.5/12 vs. 3.1/7). From start to finish, the ABC unscripted series gained 5.2 million viewers (13.3 million to 18.5 million) and 52% in Adults 18-49 (4.4/11 to 6.7/15), outdrawing the "Grammy Awards" from 9:30-10:00 p.m. by 1.0 million viewers (18.5 million vs. 17.5 million). The Gilyeat family from Kansas City, KS received a special treat while their home was being rebuilt when they were whisked off to San Diego for a concert and surprise meeting with "Hannah Montana's" Miley Cyrus.

* "Home Edition" attracted its biggest audience and posted its second-highest Adult 18-49 rating in 1 year - since 2/11/07.

"Brothers & Sisters" (10:00-11:00 p.m.)
During the 10 o'clock hour, ABC's "Brothers & Sisters" took second to the "Grammys" across each of the key women demographics: W18-34 (2.7/7), W18-49 (4.2/10) and W25-54 (5.1/11).

WEEK NO. 20:     ADULTS 18-49            TOTAL VIEWERS

No.1 FOX 4.7 No.1 FOX 12,350,000
No.2 ABC 2.8 No.2 CBS 9,580,000
No.2 CBS 2.8 No.3 ABC 8,240,000
No.4 NBC 2.5 No.4 NBC 7,610,000
No.5 CW 0.9 No.5 CW 2,290,000


Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 2/4/08, unless stated otherwise.
ABC Media Relations Contact:
Jeff Lindsey (818) 460-5095 jeffrey.s.lindsey@disney.com
Pons Rongavilla (818) 460-5615 ponciano.rongavilla@disney.com
Susan Sewell (212) 456-1508 susan.l.sewell@disney.com