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Marla Provencio was named executive vice president, Marketing, ABC Entertainment in February 2007. In this position she oversees, along with Michael Benson, marketing, advertising and promotion for ABC’s Primetime and Late-Night lineup, while also establishing the on-air tone and brand of the network.

In addition to being responsible for the launch of ABC’s “Desperate Housewives,” “Lost,” “Grey’s Anatomy,” “Dancing with the Stars” and “Extreme Makeover: Home Edition,” among other ABC Primetime and Late-Night programming, Ms. Provencio and Mr. Benson created Hispanic targeted campaigns for the hit series “Desperate Housewives” and the No. 2 most watched new comedy of the season, “Ugly Betty.” Both series’ premieres ranked as the No. 1 show of the evening and time period among all Hispanic viewers watching English language television, and Mr. Benson and Ms. Provencio were named one of the top Hispanic marketers of the year from AdWeek’s Marketing y Medios Magazine, and Entertainment Marketers of the Year from AdAge.

For her creative endeavors on behalf of ABC, Ms. Provencio was named an “Entertainment Marketer of the Year” in 2007 and 2005 by Ad Age. She has also been nominated for numerous Promax/BDA Awards, winning several for on-air promotion campaigns that she developed. These include campaigns for such series as “NYPD Blue,” “Alias,” “Grey’s Anatomy,” “Desperate Houswives“ and “Lost,” as well as the movie and miniseries “Oprah Winfrey Presents: Tuesday’s with Morrie” and “Life with Judy Garland: Me and My Shadows.”

Ms. Provencio started her career in on-air promotion at ABC in 1979 as production coordinator. Over the years she has held various positions, including producer, senior producer and executive director of Daytime and Children’s promotion, vice president, overseeing all on-air creative for Drama and Long-form Programming, and most recently as senior vice president, marketing, ABC Entertainment.

In addition, Ms. Provencio was selected by a panel of executives to participate in ABC’s mentoring program. She was also voted one of the 50 Elite Hispanic Women two years in a row by Hispanic Business Magazine.

Born and raised in California, she holds a Bachelor of Arts in English from the University of California, Los Angeles. Ms. Provencio, her husband and son, reside in Arcadia, California.